We have all been there. We spend our time running from one fire to another. Some of these fires deal with closing that next deal, making the next sell, and getting money into the bank so we can make this week’s payroll. Of course, Karl Marx and Warren Buffett would be happy with the amount of Capitalism that is taking place. We are making money and that is an important goal for a business but sometimes we end up forgetting about the Big Picture.
Strategic Analysis (SWOT Analysis) — Prior to the acceptance of mission and vision statements, we recommend the conduct of a strategic analysis to identify strengths, weaknesses, opportunities, and threats (SWOT)