We have all been there. We spend our time running from one fire to another. Some of these fires deal with closing that next deal, making the next sell, and getting money into the bank so we can make this week’s payroll. Of course, Karl Marx and Warren Buffett would be happy with the amount of Capitalism that is taking place. We are making money and that is an important goal for a business but sometimes we end up forgetting about the Big Picture.
You want to start a business, but you’re not sure what it should be. One approach is to try to find a niche market – a small sector of an existing market in which you can specialize. This may take some very creative thinking.