The Art of Selling – When you are not a salesperson. As entrepreneurs, we do not always feel that we are good at selling, or perhaps we are more interested in developing, presenting or delivering products than in actually selling them. How do we get better at assuming the role of the salesperson and gettingRead more about The Art of Selling[…]
Useful Budgets – controlling finances in the new fiscal year. It may seem pointless for us entrepreneurs to make a budget, because the future is uncertain and because we do not consult the budget anyway when making daily decisions, although, with the correct approach, budgets can prove very useful. So, how can we make budgetsRead more about Useful Budgets[…]
Startup in the Blue Ocean – stand out from the competition. As entrepreneurs we might find ourselves in a “red ocean” full of competitors and cutthroat competition. This can mean spending a lot of time on sales without getting the orders, or our prices getting squeezed. How can we make ourselves stand out from ourRead more about Startup in the Blue Ocean[…]
Goodbye, Business Plan! – Starting a company requires action. As entrepreneurs, we are constantly expected to write business plans. However, if most of the successful entrepreneurs have never written one, why should we waste our time on them? Is there a viable alternative to the conventional business plan?
The Best Customers – How to build a valuable customer portfolio. As entrepreneurs we may find ourselves in a situation where we have the “wrong” customers. Wrong in the sense that they are not as attractive and profitable as other potential customers. So how do we find out who are the right customers for our particular business?